22 Vanderbilt
22 Vanderbilt
During my time at 22 Vanderbilt, I worked closely with Chrissa Yee, the Director of Business Development, to assist on projects as the company transitioned under its new business name. I collaborated with the hospitality team to transform the image of the existing and emerging F&B facilities open to the public within the building. Following the brands guidelines I spearheaded in campaigns implementing marketing strategies through my art direction and graphic design, and reassured the guest experience at 22 Vanderbilt.
Digital Marketing - Graphic Design - Brand Identity - UX/UI Experience
Company You Keep Hospitality
Brand Identity - Design - Product Design - MailChimp
At Company You keep Hospitality, the focus is to provide the very finest food & beverage experience.
I redesigned the Company You Keep Hospitality logo to incorporate the wave of rebranding that was undergoing the building and its affiliates. In developing the brand identity, we sought to create a versatile image that reflected the ease one feels in paradise. The use of lines reassures a strong foundation and explores the art-deco, mid-century modern aesthetic of the brand; and reintroducing the top of the pineapple as a fruit one may find in their oasis.
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Digital Marketing - Brand Identity - Social Media
Melangerie is the newest installment to the 22 Vanderbilt building providing an All-Day Gourment selection of breakfast, lunch, and dinner. As well as providing gastronomic photography for these menus, I was creative lead for the opening of the Bar at Melangerie. I designed the menu and headed the digital campaign by shooting and designing content for the brand.
